So, I decided to start a street team.
What's a street team? According to Wikipedia: A street team is a term used in marketing to describe a group of people who 'hit the streets' promoting an event or a product. 'Street Teams' are promotional tools that have been adopted industry-wide as a standard line item in marketing budgets by entertainment companies, record labels, the tech industry, corporate brand marketers, new media companies and direct marketers worldwide.
What does this mean for authors? Participation in an author's street team usually consists of tweeting, retweeting, sharing on Facebook, blogging, spreading word-of-mouth promotion, handing out flyers, requesting the author's books from local book stores, etc. Members are asked to participate in cover reveals, blog tours, commenting on promotional posts, and basically helping the author out in a promotional venue.
And I've decided to start one. I don't know how much it will help, so this is very experimental for me. I already have a few members, and I would love to add some more, from those who have great social media reach to those who simply tell a few friends to check out my books. Every little bit helps, right?
I've decided to call my street team: Dorothy's Dream Team
Interested in joining my team? I'd love to have you! Members of Dorothy's Dream Team get special access to my secret group on Facebook. They will get sneak peeks, advance notice of special events, and occasional special swag and goodies provided by yours truly. Top promoters get a mention in the acknowledgement page of my third book (and future books, too, I hope).
To become a member, fill out this form, and I'll contact you soon.